Homepage Concepts
Six directions · One palette

Concept Selection

Six ways to wear the same Golden-Beige.

Each concept below is a complete, working homepage — its own layout system, its own typography, its own behaviour. They share only the brand, the content and the colour philosophy. Preview them live at any screen size, then open the ones you want to sit with.

View the six concepts How they were built

The brief
A Golden-Beige tone — not striking, but soft and cool in the eyes of high-society gentlemen.
The reading
Golden-Beige carries the warmth and the money. It needs a cool partner to stop it turning sweet — so each concept pairs it with a different quiet counterweight: espresso, slate, olive, eucalyptus or near-black.
The core palette
Champagne, sand, antique gold, espresso — with one cool accent per concept.

Previewing at Desktop · 1440 × 900

Built Into All Six

Different on the surface. Identical underneath.

Whichever concept you choose, these are already in place — they are not upgrades to quote for later.

01

Liquid, not stepped

Type and spacing are set with fluid clamp() scales anchored to vmin rather than fixed breakpoint jumps. The layout pours into its container at any width — there is no size at which it looks like it is between two designs.

02

Orientation-aware

A phone held sideways is a short, wide screen — not a small desktop. Every concept detects that case and re-composes: heroes go side-by-side, vertical rhythm tightens, menus become two columns. Because the type scale reads vmin, it tracks the short edge automatically.

03

Fast and self-contained

Images are served as AVIF with WebP fallback at four to six widths each, with intrinsic dimensions set to prevent layout shift. Fonts are self-hosted variable woff2 — no third-party font CDN, so no visitor IP leaves the site to load type.

04

Findable and accessible

Semantic landmarks, one h1 per page, descriptive alt text written for search as well as screen readers, JSON-LD organisation and FAQ schema, skip links, visible focus rings and full prefers-reduced-motion support.